Recently, some business owners I have been working with have been questioning whether they should be spending time on social media. If they are not sure why they are doing it then they need to stop as you can quickly become a busy fool. If you are wondering what this is all about then try and bring it back to a form of communication we have all grown up with. Think what prompts you to write a business letter. I am guessing that before you put pen to paper or start typing you will have identified the recipient, what you are going to say and why you are writing to them in the first place. You may be responding to a letter that has been sent to you or just might want relate a piece of news or ask a question. From the outset the letter has a purpose.
The same should be true of the social media activity you undertake on behalf of your business. Before you blog, tweet or update your status, think about who you want to reach and what you want to achieve. It could be anything from lead generation to brand building – as long as you have identified why you are doing it then you will have the chance to measure whether it has been successful.
For some practical advice on how to avoid wasting time on social media have a look at this blog post by Katie Urbain from Xpond.com
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